Content strategy
Project: Content strategy for generative AI
My role: Senior Manager, Content Design
Opportunity: Integrate IA into our ecosystem in the following ways:
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Optimize our content for model training
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Use AI to help us author and manage content
Optimizing content for model training
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Created a methodology for assessing whether a content source should be used to train an AI model. Examples of the facets for which we identified criteria: fitness, management/curation, appropriateness, structure/infrastructure
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Led experimentation on how content structure and content types affect model responses. Our content library has 6,000 long form self-help articles in it. Experimented with creating structured components of particular types to see if the GenAI responses improved. Saw increases in almost all facets scored during the experiment and are now using this methodology to curate all content in our ecosystem library. Presented findings at the ConVEx Ideas conference.
Using AI to help us author and manage content
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Led a cross-corporation workgroup that documented all use cases across the content lifecycle and identified opportunities to use AI in each phase
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Created a workflow that brings together content generated by models and content created by humans.
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Created a library of prompts that enable authors generate one type of content from another.